Most projects don't start with a clear problem — they start with symptoms, too many opinions and too little certainty. The work is narrowing that down to a direction that can actually be built.
I work in partnership with S4 Digital, taking projects into development and digital transformation.
Understand the problem, investigate the context, challenge assumptions and find opportunities.
Turn a direction into concepts, experiences, interfaces and concrete products.
Look at what already exists, find what can be better and help it evolve.
Working notes on problems I'd like to solve. Hypotheses to start a conversation, not finished case studies.
A thought experiment: how would a city council's project approval change with low-code, UX and AI? It starts from a waiting problem and ends at a first step you can measure.
The work brings together product design, user experience, interface design, design systems, technology and collaboration with product and engineering teams.
The practice can enter at an early stage, support the creation of a product or help improve what already exists.
I'm part of Indústria Criativa, a Portuguese community of design, technology and creative professionals. The profile brings together my background, areas of focus and other work outside this portfolio.
View full profileIf you’re exploring an idea, building a product or trying to understand how to improve what already exists, we can start with a conversation.
